September Is the New January

Planning & Time Management for Execution

For years, I’ve been saying this mantra, September is the New January. While January is traditionally the time of the year when we set new goals and get a ‘fresh start’, often September can feel that way even more with back to school, end of summer travel (or lack of travel this year), and a re-focus on business. 

In many ways, September does feel like the start of a brand new year. With the many unknowns so far this year, it feels good to recommit to my goals, set new ones, and get down to business. Now let’s be real, this year looks wildly different than September’s past, but I think this mantra is still true. In some ways, it may be more true than ever. 

Don’t we all need a fresh start? An excuse to close one chapter and open another one? The truth is September can be the new January, or October can be the new January or Wednesday afternoon at 3:13pm can be the New January.


It’s all about committing to that fresh start.


Things may feel different this year, and some things (ok, lots of things) may have changed, but you know how to run a successful business. 

If you are like me, you have probably been furiously working IN your business; serving your clients, getting your content out and running the day-to-day of your business (and probably with a lot less time and a lot more responsibilities than you had 6 months ago).

But just like we have done in Septembers past, we need to put on our CEO hat and create a strategic plan for the next 90 days.

Don’t get stuck only working IN your business, make time to work ON your business.


Here’s how:

  1. Weekly CEO time- You need scheduled time on your calendar to focus on the big  picture for your business. This is visioning time, thinking time, journaling time. This might  be with your team, or it might be on a hike alone in the woods. 
  2. Quarterly CEO Day– In addition to time each week to focus on the big picture in your business, set aside a day (or more) each quarter to make sure you have a strategic plan in place to get you the outcomes you are working towards. 
  3. Update (or include) your team – Your team can only be as strong as their understanding of the vision and direction of your company (and I’m talking to you even if your team is your techy highschooler and a super part time VA.) After your CEO Day, spend time with your team explaining your goals and their roles in helping meet them. 
  4. Track Your Metrics –  You’ll only know if you are going to reach your goals (or even if you’ve reached them) if you are tracking the right metrics in your business. Each month, analyze your business; what revenue did you bring in, how much did you pay yourself, how many leads did you close, how much did your list grow, which sources of revenue were most profitable? Knowing this data helps you make better decisions.


This year has been a rollercoaster, some exhilarating…some terrifying. 

But listen, you’ve got this. Take 15 minutes right now to set aside a time on your calendar for your weekly CEO time, plan a day (or 2) for your quarterly CEO Day, and set aside time at the end of the month to track & analyze your metrics. Once you get these three things on the calendar everything will seem a lot more doable – I promise!! 

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I think it comes from being a planner, I like to go through all the scenarios or play out different ideas in my head. But there is a point where thinking and ideating cross over to overthinking…and that can be counterproductive and even anxiety producing.

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